Where do they all suddenly disappear??

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January 31st

#1

FinDancer

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Where do they all suddenly disappear??

I know virtually nothing about music business and how it works. For now I just listen to italodance but I've been wondering where a lot of the artist suddenly disappear. Is it simply so that because italodance doesn't pay off financially many great artists/groups stop producing it? Or are they just taking a creative break? I mean where are the likes of

Small Town Boys
D. Valenziano
T. Caruso
Gemini Station
Dj Carpi
Camelot
...
The list goes on. This puzzles me. Sometimes members of a group go for their solo careers but that can't be the case with everything. Or is it just so that they lose interest in music? Hard to believe.

January 31st, 2010 - 21:44

#2

Dj-Laeske

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most of the artists "convert" to crap music like: "house" & "electro".. their is money in that crap in these days, and their is no money in italodance anymore... SO

Camelot = Paulo Mantero, he close is record: Armonica Records, and making movies instead, but sometimes write some music, but is not much...

January 31st, 2010 - 21:47

#3

Lucky65

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Some loses interest in italodance yeah, most of the time because of the trend.. but yeah, the main reason is because you can't win any money with italodance, and the audience for it is really really small.

The best example is Camelot, Mantero, the producer, had to shutdown his label cause he was literally wasting money on it...

I Guess most of the artist you quoted are now into some other genre, with other nicknames, or they just stopped producing music

January 31st, 2010 - 22:27

#4

FinDancer

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You think it's a good thing that italodance producers have scattered around under so many labels?

I mean, perhaps some kind of joining of forces under the one and same label would give the style a better change of success financially and also more visibility.

And remember, just the thoughts of a person who is 'wet behind the ears' when it comes to music business

January 31st, 2010 - 22:48

#5

Lucky65

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Well..when it comes to money..people are geetting fucking stupid and stuff.. so yeah..creatings tons of labels will never really change the italodance market, joining forces could be a good idea too, but economicly impossible i think (we'll have to ask expert CFE).

The main problem, is, that italodance isn't getting released on the MAJOR labels.

February 3rd, 2010 - 09:54

#6

Würden

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Sanny J has had success at some extend with his label DPR, but I dont think joining forces would help much.
What helps is to have djs, radios and tv to play the genre a lot more so the genre gets public attention.
It's not really economically viable only to release one genre as a label, especially not italo, you have to have a wide horizon to survive in the market today.

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February 3rd, 2010 - 18:29

#7

Wausti

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You just have to make hits ...doesn't depend ón the genre.

February 3rd, 2010 - 18:39

#8

Würden

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McWaust wrote:

You just have to make hits ...doesn't depend ón the genre.

A hit is worth nothing if it isn't played by djs, radios and tv channels.

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February 3rd, 2010 - 19:51

#9

FinDancer

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I know success for italodance in italy was huge right until few years ago, just what happened? Italodance went out of fashion, what? 2006 & 2007 we at least had Danijay playing great sets @m2o but I guess he was advised to change the style in his set. People started diggin' house music. I don't know. Since then I haven't listened to m2o. That's about two years now.

So coverage is needed at radio stations and I sort of agree with McWaust. You need a hit that gives more visibility to the genre. Sometimes songs become hits for weird reasons and they don't even necessarily have to be that good. But for me it's a mystery.

February 3rd, 2010 - 19:53

#10

FinDancer

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CFE wrote:

Sanny J has had success at some extend with his label DPR, but I dont think joining forces would help much. What helps is to have djs, radios and tv to play the genre a lot more so the genre gets public attention. It's not really economically viable only to release one genre as a label, especially not italo, you have to have a wide horizon to survive in the market today.

Like Sanny J is doing. Now he has Toka Records running and I just fear we'll get even less and less italodance

February 3rd, 2010 - 20:58

#11

Würden

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Well you can make a style popular in other ways too for sure.
Basshunter is a great example. He had no intention to make a career in music but he made a rather silly track for fun which people started sharing over the net and during a few months it became a huge success.
The italodance genre was kick-started the same way with the hit "Blue" from Eiffel 65 and a general trend with hits in different dance music genres (Like "Mr. Vain", "Saturday Night", "What is love" etc.) . It's not just italodance it's the dance genre in general that doesn't get as much attention anymore, not easy to say why but it is probable that people have gotten tired of it after almost 20 years, exactly like disco music.

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February 3rd, 2010 - 21:06

#12

Lucky65

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Yeah..and let's be a bit optimistic here..maybe we'll see dance coming back soon..

there's a funny history in music. look at it

in the 80 we had disco
In 90 rap which then turned to dance
then go back to rap and rnb, then from it came a new from of Electro/house,
maybe we'll see in a few year the rap or rnb coming back and then some electronic genre coming back

February 3rd, 2010 - 22:04

#13

Wausti

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Lucky65 wrote:

Yeah..and let's be a bit optimistic here..maybe we'll see dance coming back soon..

there's a funny history in music. look at it

in the 80 we had disco
In 90 rap which then turned to dance
then go back to rap and rnb, then from it came a new from of Electro/house,
maybe we'll see in a few year the rap or rnb coming back and then some electronic genre coming back

I dissagree.. The dance is already back more n more for each new hit release. Not the dance as we know it, but it's dance + many starting to use electronic sounds + vocoders etc.

CFE wrote:

A hit is worth nothing if it isn't played by djs, radios and tv channels.

If a track is good, ít will automatic spread from "mouth-to-mouth" way no need of a big promotion campaign lol

February 3rd, 2010 - 22:17

#14

Würden

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McWaust wrote:

If a track is good, ít will automatic spread from "mouth-to-mouth" way

no need of a big promotion campaign lol

Well to say that would happen automatically is wrong. An idea doesn't work just because it's good you need to promote the idea at some extent and a worldwide campaign is a million times more effective than betting on the mout-to-mouth method which is a quite slow and unreliable type of promotion.

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February 3rd, 2010 - 22:31

#15

Wausti

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If the song is a HIT, it doesn't take many seconds before it's worldwide today

You can do as much promotion etc. but if the track is shit, people will not remember / listen it

February 3rd, 2010 - 23:00

#16

Würden

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If you by "hit" mean a song that already is popular in some parts of the world, then yes, sometimes it spreads but definitely not always, it's not something that just happens automatically as you implied. Just because a song is great and a big hit, let's say in Germany and the song is with English lyrics for arguments sake, it doesn't mean that the same song gets popular in Denmark too. There can be a million reasons why.
And sure... a bad idea is still a bad idea even with a lot of money and time spent on it

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February 8th, 2010 - 10:18

#17

MrVikingBasso

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Hmm this is a a nice discussion.
But i think we have some good things comming in the future.

Italodance producers can now promote themselves, pretty much.
Like on social networks: youtube, myspace, facebook etc.
That wasnt available some years ago (not in a big way as today anyway)

I really think we need more hits comming out, if people loves it, then they will listen to it, the same will djs, radios, tv. if its a popular track, then no doubt it will become big.
Popular = money for the tvs, radios, clubs etc = bigger promotion.

I think the problem with italodance is that, many of them is kinda low in quality / vocals/production.
Hits is everything. Im sure if Gabry Ponte / Gigi 'd Agostino never made those hits in the early days, and made them for the first time tomorrow. Im pretty sure they would be almost as popular, as in the old days. Because they are catchy, and pretty good in quality. = hits

Lets wait and see..
i hope for the best